As many already know, the fast food chain, Wendy’s, has made themselves extremely active on their twitter account. Most recently, they have been seen “beefing” with competitors, McDonalds, Burger King and Wingstop. The beef includes comical tweets back and forth to each other, throwing shots and punchlines about the quality of each others products.
Wendy’s recently stepped their game up to the next level– they released a “mixtape” on iTunes, Spotify and other streaming sources. The EP, cleverly titled “We Beefin?” consists of five diss tracks taking the direct shots to the next level via a unknown female rapper. The songs are clever, shady and undeniably catchy.
Despite the entertainment provided in the moment, the question arises– when is enough, enough? While I thought the mixtape was a clever idea, how much longer can these companies relying on their public bantering back and forth to be a sufficient form of advertisement? Does the growing twitter “beef” truly benefit their company as a whole? And lastly, what happens when people simply stop caring?
Samantha Taylor 